Yogonet International receives hundreds of press releases every week. Unfortunately, Yogonet cannot guarantee to run any particular item, but a few simple procedures can help ensure that your release gets to the right editors and increase your chances of getting coverage.
What is a press release?
In general, a good press release is a concise, complete description of an upcoming news event; a timely report of an event that has just occurred; notification of important personnel or procedural changes in an organization; or other news or feature tips.
What is the best format?
- Keep releases short.
- Write clearly, addressing who, what, where, why and when in the first two paragraphs.
- Identify the organization or individual sending the release and include the name and daytime phone number (with area code) of someone we can contact if we have questions.
- Date the release and include whether the material is for immediate use or for release at a later date.