The potential sale involves around 1,400 William Hill high street shops across the UK and could fetch as much as £1.5 billion, according to The Telegraph. William's Hill's UK and European online businesses would also be part of the auction. Caesars acquired the UK sportsbook after completing a $3.7 billion takeover deal last month.
The Wall Street buyout firm Apollo Global Management has joined the bidding war for the outfit with the Israeli gambling tycoons, Shaked Ventures, behind operator 888 Holdings, according to the newspaper. Private equity company Apollo is said to be in pole position having already attempted to buy the whole package last year.
The move comes amid the growth of takeover interest from US gambling companies in UK's betting industry, as legalized sports betting and online gambling keep expanding in the US during the COVID pandemic.