Exclusive interview with LSports Co-Founder & CEO Dotan Lazar

“We believe the US betting market will be bigger than the entire European and Asian altogether"

"We are good at bringing the exotic stuff in order to increase revenue and create a much bigger and a much farther advanced engagement to the punters themselves," LSports CEO tells Yogonet.
2021-03-29
Reading time 3:57 min
LSports coverage grew by over 90% this year compared to the beginning of 2020. The company seeks to expand the betting offerings beyond just sports. It already has a brand in the US, where it is focused on expanding products, and Lazar anticipates LSports is on the verge of signing new deals for the rights to sell "some very exotic" specific US sports' data to the betting industry.

Created in 2011, Israel-based LSports is today a world-leading provider of real-time sports data powered by proprietary API technology, sportsbook trading management services, sports data feeds, and bet stimulation services.

“Today we have one of the biggest data feeds in the market, supported by over 85 workers, most of them technological workers,” Dotan Lazar, Co-Founder & CEO at LSports, tells Yogonet. “We’ve seen huge growth percentage-wise in our coverage, with over 90% growth compared to the beginning of 2020. We listen to the customer and deliver what they need because they know best what makes them thrive and what makes them fall. This is the entire success model of LSports.”

He says the company is now entering “a lot of new areas where we are not just listening to the customer, but we are also learning and building from our experience to take the market into the next level, which is basically LVision, our B2B partner,” Lazar explains. At LVision, they develop a variety of bet stimulation solutions based on advanced technologies, one of them being BetBooster which produces AI-based sports insights that prove to increase the number of bets and amounts.

After the Covid-19 hit the sports betting industry last year, the company managed to offer events that were not actually delivered by any organization at the time.We stood out by being the first provider of LVisions’ ‘Simulated Tennis’, where they take past events from ATP, WTA, and ITF and run it again with new visualization and features. So when tennis was not being played during 2020, we offered around 120 events per day,” Lazar says.

The main concept of LSports is covering everything, he notes. “If it's out there, we want to cover it. Unlike other companies that are very limited around these areas, we want to get everything. And number wise, we've covered more than 65,000 live events this month around virtual soccer, egames and real sports as well, which give us a big advantage because keeping a flexible company means that we can shift it really fast in new directions and survive worldwide crises.”

Furthermore, the CEO says the main key success factor for 2021 is to finish the company’s development for its recently announced STM, the Sports Trading Manager, an automated trading system that will include new capabilities that will provide “a lot of stock market functionalities around the betting industry.” The company plans to create its own risk management “The main goal for 2021 is completing and creating this tool to be the number one trading tool to work with, giving it features of the stock market. And from that point, we don't want to stick only to sports, we can expand to lot of other stuff. If it's commodities, if it's stock market, auctions and stuff like that, to increase the betting world, not to just sports but also other places and regions where no one is handling today. We think big, we think outside the box,” Lazar says.

When asked about the US market, the LSports CEO says that as they see a lot of states that are legislating betting, mostly online, “we are there to stay.” LSports already has a brand in the US that represents it and sells a full solution both land-based and online. “I believe that the US market will be bigger than the entire European and Asian markets altogether. This is one of the biggest markets, US guys like to bet, and they like to bet on crazy stuff, and this is what we are good at. We are good at bringing the exotic stuff in order to increase revenue and create a much bigger and a much farther advanced engagement to the punters themselves. So yes, we are focussing on the US market as we speak, adding a lot of features, if it's clear props, settlements on player props, which is super unique and in real-time, adding in-play player props.”

As the company expands the product to the US market, it is also creating sales channels within the US itself. “I'm also sharing that we are on the verge of signing some new interesting deals in the US market for some very exotic specific US sports that will give us rights for selling the data to the betting industry,” Lazar anticipates.

The company’s main objective for 2021 is to reach 120 workers, and Lazar says recruiting in these times is especially challenging because every worker that is employed in some company isn't willing to take any risks in most cases. “So what we're going to do is put an emphasis on recruiting strong personnel for the coming months in order to make giant steps in development. This is the main target I'm focused on for the coming months, and obviously creating strategic partnerships with a lot of companies out there that wait for our products. This is the main objective for this time, we need to finish our products, we need to finish developing everything we planned and meet our deadlines, we have customers waiting, so we need to deliver. This is the main key,” he concludes.

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